There is nothing more fun that going through IKEA and shouting out the seemingly silly names of their products. But there is a very specific method to IKEA’s naming madness.
Naming products, instead of just giving them a code number, was the brainchild of founder Ingvar Kamprad. Product codes were always a problem for Kamprad; the founder suffers from dyslexia, so the numbers would just become a jumbled mess in his brain. Kamprad soon figured out that names were easier to remember than product codes, so he set out to give each product a specific name. He even devised an entire naming system: groups of products would receive a single type of name. For instance:
This system has served the company well; however, some of the Nordic names—such as the Fartfull workbench and the Jerker desk—do give customers in English-speaking countries a bit of a chuckle.